Explain Genre and why it is important (to audiences and institutuions)

If two films have the same genre it means that they are similar in some aspects for example, The BenchWarmers and Dodgeball both have the Sports comedy genre and are both pretty similar. They are both based around a sports team with truly comical moments in the films. The importance of genre is so that the audience know what type of film they are going to see, for example a 8 year old boy isn't going to want to watch a romantic film in the cinema intentionally if they know what genre they are going to watch. They are more likely going to watch an action movie.