evaluation task 3

 What kind of media institution might distribute your media product and why?


Embers would be produced by Studio Canal a British independent film company. Studio canal have distributed the likes of Shaun Of The Dead, even though this is a different genre of our film. Studio Canal would also distribute the film . It would have a average  budget for production and probably not a very high Gross for the opening weekend and in the total gross. The film wouldn't expect to do well at box office but get its money back in DVD sales. Someone like Channel 4 or national lottery to invest money into the film. The film would be a social realist drama. During the exhibition stage the film will be showed at many film festivals to build awareness.Hopefully if we build awareness box office sales would increase and so would DVD sales to help cover the costs.
Studio Canal are vertically integrated.Part of the reason why we chose studio canal is that they have got media ownership, for example they own a marketing company, this will help them create brand awareness.
The film will not be shown in 3D or IMAX because of the budget of the film.
We would partner with loads of companies to generate the capital required to produce the film and reduce the  risk of a large investment.