The talk we had from Polydor Records was by two employees of the business. There jobs within Polydor were video commissioners, there main purpose was to make sure after an idea was brought out that everyone was on the same page of the idea. They work with different directors who all have different ideas for music videos, ranging from narrative music videos to performance videos and animated videos. They said that they liked to work with new directors who are willing to take risks, this is because the ones who take risks generally come up with the better ideas.
The talk today from Polydor records has taught me a few things when making music videos.
The treatment to the music video should be short and sweat and also visually impressive, this is because if the treatment is just text than its going to bore the person you are pitching it to, you wanna give the best impression possible on the idea.
They also said that the best ideas in a way are the simplest ones, this i was happy about because our group has had lots of ideas in the last 3 weeks that were all quite complicated and our new idea is very simple
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